Most coaches think content is their business. But here’s the truth: content is just a supplement. It helps create attention, builds trust, and might spark a few conversations — but it’s not what pays your bills.
The main thing is making offers and sending Value Videos (VV’s). That’s where the clients come from. Content only works if it fuels those opportunities.
In this episode, I break down:
Why relying on content alone will stall your growth.
How offers + VV’s are the engine, and content is just the oil.
Simple shifts to make sure your content is supporting sales, not replacing them.
If you’ve been posting nonstop and wondering why clients aren’t coming in, this episode will give you the clarity you need.
