It’s been around for a couple of decades, but some companies are just beginning to seriously focus on Search Engine Optimization (SEO). In our latest podcast, SEO veteran expert Michel Kant discusses why SEO is trending in the current business climate. He also shares practical advice for breaking down barriers between an organization’s technical and communications team to implement a winning SEO strategy. Whether you’re just forming your SEO strategy or ready to align an established strategy with paid marketing and sales objectives, you’ll appreciate Kant’s tips and tricks – including his secret for knowing whether your long-term SEO strategy is on the right track.