Welcome to Create by Clipmasters — the podcast where we break down the content strategies behind the world’s biggest brands and creators.
From social media tactics to high-volume content systems, we unpack what works, why it works, and how you can apply it. Whether you’re a creator, marketer, or agency, this show helps you scale your content smarter.
New episodes weekly.
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Welcome to Create by Clipmasters — the podcast where we break down the content strategies behind the world’s biggest brands and creators.
From social media tactics to high-volume content systems, we unpack what works, why it works, and how you can apply it. Whether you’re a creator, marketer, or agency, this show helps you scale your content smarter.
New episodes weekly.
The $4.5K Video That Built a Billion-Dollar Brand | Dollar Shave Club’s Content Strategy
Create by Clipmasters
35 minutes 47 seconds
5 months ago
The $4.5K Video That Built a Billion-Dollar Brand | Dollar Shave Club’s Content Strategy
In this episode of Create, we break down how Dollar Shave Club turned a low-budget launch video into one of the most iconic DTC funnels of all time. With just $4.5K, a script written by founder Michael Dubin, and a single day of shooting, they created a viral ad that didn’t just rack up views — it built a billion-dollar brand. This episode isn’t about nostalgia. It’s about what made that video work — and how you can apply the same thinking to your own content strategy today. In this episode, we cover: - How one lo-fi video outperformed polished brand campaigns - Why clarity, tone, and structure matter more than production value - How Dollar Shave Club built a full funnel off one asset - What made their brand voice stick (and still resonate) - Why creativity beats budget in the early days - How to reverse-engineer this strategy for your brand
Create by Clipmasters
Welcome to Create by Clipmasters — the podcast where we break down the content strategies behind the world’s biggest brands and creators.
From social media tactics to high-volume content systems, we unpack what works, why it works, and how you can apply it. Whether you’re a creator, marketer, or agency, this show helps you scale your content smarter.
New episodes weekly.
