Welcome to Create by Clipmasters — the podcast where we break down the content strategies behind the world’s biggest brands and creators.
From social media tactics to high-volume content systems, we unpack what works, why it works, and how you can apply it. Whether you’re a creator, marketer, or agency, this show helps you scale your content smarter.
New episodes weekly.
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Welcome to Create by Clipmasters — the podcast where we break down the content strategies behind the world’s biggest brands and creators.
From social media tactics to high-volume content systems, we unpack what works, why it works, and how you can apply it. Whether you’re a creator, marketer, or agency, this show helps you scale your content smarter.
New episodes weekly.
Lush Cosmetics: How They Made It Without Social Media
Create by Clipmasters
31 minutes 21 seconds
3 months ago
Lush Cosmetics: How They Made It Without Social Media
In this episode of Create, we explore how Lush Cosmetics built a $400M+ brand — without relying on social media.
In 2021, Lush made headlines for quitting Instagram, TikTok, and Facebook entirely. But they didn’t stop creating content.Instead, they shifted their focus to longer-shelf-life formats like blogs, YouTube, and in-store experiences that aligned with their mission.
This episode unpacks why their anti-algorithm stance worked, and what your brand can actually learn from it — even if you’re not ready to leave social altogether.
In this episode, we cover:
Why Lush quit major platforms — and what changed after
How they still attract user content without reposting
The difference between sustainable content and fast content
What made this move work for Lush (and why it wouldn’t for everyone)
How to rethink content without compromising your sanity
Create by Clipmasters
Welcome to Create by Clipmasters — the podcast where we break down the content strategies behind the world’s biggest brands and creators.
From social media tactics to high-volume content systems, we unpack what works, why it works, and how you can apply it. Whether you’re a creator, marketer, or agency, this show helps you scale your content smarter.
New episodes weekly.
