Welcome to Create by Clipmasters — the podcast where we break down the content strategies behind the world’s biggest brands and creators.
From social media tactics to high-volume content systems, we unpack what works, why it works, and how you can apply it. Whether you’re a creator, marketer, or agency, this show helps you scale your content smarter.
New episodes weekly.
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Welcome to Create by Clipmasters — the podcast where we break down the content strategies behind the world’s biggest brands and creators.
From social media tactics to high-volume content systems, we unpack what works, why it works, and how you can apply it. Whether you’re a creator, marketer, or agency, this show helps you scale your content smarter.
New episodes weekly.
In this episode of Create, we unpack how Loop Earplugs transformed a simple product into a €126M global lifestyle brand.
What started as a solution for concert-goers has become a sensory brand worn by parents, students, neurodivergent creators, and sleep-deprived millennials — all powered by smart content, niche positioning, and UGC.
We break down the 7-step strategy Loop used to expand their market, dominate on TikTok, and grow a cult following across 150+ countries. In this episode, we cover:
- Why Loop started with one niche — and how they expanded to five
- How they tailored content for ADHD, sleep, parenting, study, and more
- Why UGC and ambassador programs replaced polished ad production
- The quiz that drives conversion and zero-party data
- How they built a €1.5M/month paid media machine
- What your brand can steal from their content flywheel
Create by Clipmasters
Welcome to Create by Clipmasters — the podcast where we break down the content strategies behind the world’s biggest brands and creators.
From social media tactics to high-volume content systems, we unpack what works, why it works, and how you can apply it. Whether you’re a creator, marketer, or agency, this show helps you scale your content smarter.
New episodes weekly.
