Welcome to Create by Clipmasters — the podcast where we break down the content strategies behind the world’s biggest brands and creators.
From social media tactics to high-volume content systems, we unpack what works, why it works, and how you can apply it. Whether you’re a creator, marketer, or agency, this show helps you scale your content smarter.
New episodes weekly.
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Welcome to Create by Clipmasters — the podcast where we break down the content strategies behind the world’s biggest brands and creators.
From social media tactics to high-volume content systems, we unpack what works, why it works, and how you can apply it. Whether you’re a creator, marketer, or agency, this show helps you scale your content smarter.
New episodes weekly.
How Dr. Squatch Borrowed a Viral Content Strategy and Built a $300M Soap Empire
Create by Clipmasters
35 minutes 42 seconds
4 months ago
How Dr. Squatch Borrowed a Viral Content Strategy and Built a $300M Soap Empire
In this episode of Create, we unpack how Dr. Squatch built a $300M soap brand by borrowing Dollar Shave Club’s viral playbook—and making it their own.
What started as a garage project by a founder with sensitive skin became one of the most iconic DTC brands of the last decade. But this wasn’t about originality—it was about execution.
Dr. Squatch studied what worked, adapted it for their audience, and scaled it with smart creative, performance media, and a crystal-clear brand voice.
In this episode, we cover:
- How Dr. Squatch modeled their first ad off Dollar Shave Club
- Why founder-led content still outperforms big-budget creative
- The power of leaning all the way into a niche (in this case: men, outdoors, “natural”)
- How they turned soap into an identity product
- The system behind their YouTube ad empire
- What modern brands can learn from remixing a proven strategy
Create by Clipmasters
Welcome to Create by Clipmasters — the podcast where we break down the content strategies behind the world’s biggest brands and creators.
From social media tactics to high-volume content systems, we unpack what works, why it works, and how you can apply it. Whether you’re a creator, marketer, or agency, this show helps you scale your content smarter.
New episodes weekly.
