📍 Recorded in the custom-designed TBBW office by CREATE+CO Stories Shape Culture. And sometimes, one story can transform an entire company or community. In this episode of Create A Place, Kristina sits down with Bridgette Bello, Publisher of Tampa Bay Business & Wealth Magazine, to explore how storytelling shapes leadership, culture, and connection. From co-founding TBBW with a vision of uplifting stories, to curating leaders who embody vulnerability and integrity, Bridgette shares why stories have the power to build trust, pride, and belonging. They jump right into: - Why one “bad apple” can derail an entire culture- The impact of raw storytelling on leadership and community trust- How physical space reflects brand values and tells its own story- Why Tampa Bay’s ecosystem uniquely supports women and small businesses- What it will take to build a unified identity for the region It’s a candid, human-centered conversation about the stories we tell, the spaces we create, and the cultures that emerge from both. Connect with Bridgette ::- LinkedIn Bridgette : https://www.linkedin.com/in/bridgette-bello-tampabay- LinkedIn TBBW : https://www.linkedin.com/company/tampa-bay-business-wealth-magazine- Instagram Bridgette : https://www.instagram.com/tampabaybello- Instagram TBBW : https://www.instagram.com/tbbwmagazine- Website : https://tbbwmag.com Connect with KY ::👊🏼LinkedIn : https://www.linkedin.com/in/kristinayorkofficial/📐Design : https://www.createandcompany.com  🎙️Podcast : https://createaplace.net  📺 YouTube : https://www.youtube.com/@CREATEAPLACE🎧Apple : https://podcasts.apple.com/us/podcast/create-a-place/id1779942208🎧Spotify : https://open.spotify.com/show/7fIVCgnR433sniYRvrRwNZ?si=b77e418c27524bc4🎧Podbean : https://createaplace.podbean.com