In this captivating episode of The Music Business On Lock Show, host Kwame Kwaten sits down with Hiten Bharadia, the visionary publisher behind Phrased Differently. Journey back to where it all began, in a basement in the early 00s, where Hiten, still with Universal at the time, told Kwame about his business idea. What ensued was a tale of resilience and passion as Hiten, armed with nothing but determination, built Phrased Differently from the ground up.
Explore the essence of publishing with Kwame and Hiten as they unravel its intricacies - from the distinction between master rights and intellectual property to the dynamics of major and smaller publishing companies. Discover how Phrased Differently, though smaller in size, offers budding artists unparalleled opportunities, boasting an impressive track record including smash hits from Calvin Harris & Disciples, Sigala, Little Mix, Kygo, and Olly Murs.
Engage in a lively Q&A session where Kwame and Hiten address burning questions from listeners, shedding light on the songwriting process, pitching ideas to artists, and the importance of perseverance. Learn from their experiences as they recount tales of dedication, including insights into the 10,000-hour rule.
Don't miss this enlightening conversation that not only unveils the inner workings of the music industry but also celebrates the journey of individuals who dare to dream big. Recorded May 2020.
About our host:
KWAME KWATEN is one-third of the Cre8ing Vision Directorship with Nicola Ossai (formerly Charles) & Andrea Euell. He has been a musician, manager, producer, consultant, and A&R over his 30+ year career in the music industry. He has writing and production credits with Jay Z, Shola Ama, Mick Jagger, Tom Jones, and Seal to name a few. D-Influence (which Kwame was a member of), signed to Atlantic Records, and supported Michael Jackson, Prince, and James Brown on tour. Kwame’s A&R and management work has seen him discover Shola Ama, Laura Mvula and Rumer resulting in millions of records sales and multiple awards. Currently a Trustee at The Brits Trust, Vice-Chair of the UK’s Music Managers Forum, Trustee of the MOBO Charity, and Co-Chair of the BRITS Diversity Committee. He is also Co-Director of a social enterprise company, Cre8ing Vision, and the Founder and owner of Ferocious Talent Ltd.
About our guest:
Hiten Bharadia is a transformative figure in the music industry, renowned for his groundbreaking work with Phrased Differently. Through innovative publishing strategies, he has propelled emerging artists to unprecedented success. Bharadia's emphasis on collaboration, creativity, and mentorship has redefined the landscape of music publishing, making him a trailblazer in the field.
Presented by Kwame Kwaten for Cre8ing Vision
Cre8ing Vision is a one-stop shop for Music Business Education, Music Business Solutions, and opportunities. Cre8ing Vision Brands include.
The Ultimate Seminar
The Ultimate Live
Cre8ing Recruits
A&R Focus Groups
The Ultimate Pathway Programme
Music Surgerys
The Ultimate Music Circle
Sound Design by Annalie Wilson
M.B.O.L intro sung by Luna Bec
Artwork by MAGN3TIC by Y.Z
Show Notes by Alex Dunne
Exec Producers Nicola Ossai (formerly Charles), Andrea Euell, Kwame Kwaten for Cre8ing Vision
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