“We want them to be masterful, to look like superstars,” says Tryke Gutierrez, the co-founder and CEO of Tier One Entertainment, an esports and entertainment company, on the Crazy Smart Asia podcast. In conversation with Gen.T’s Chong Seow Wei, Gutierrez shares why he’s inspired by the K-pop business model, how leadership is the only truly scalable element in business and how his approach to life is a blend of Japanese and Filipino cultures. 

00:00 Introduction to Crazy Smart Asia

00:37 Meet Tryke Gutierrez: from gamer to entrepreneur

01:21 Quickfire questions

02:08 Early life and influences

03:40 Gaming and cultural influences 

06:56 Inspirations and mentors

10:05 Strategic career moves 

16:15 Challenges in managing young talent

17:23 Guiding young talents

18:04 Handling disappointments 

19:23 The free-spirited nature of young talent

19:59 Mental health in esports

21:36 Building a dynasty

22:33 Rest and recovery for players

24:11 Balancing business with passion

25:55 Adapting to changing times

27:10 The K-Pop business model in esports

33:32 The reality behind the scenes

36:20 Final thoughts and reflections

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