25. How to be RADICALLY Relevant With Bill Cates

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Crazy Good Talks

Deirdre Van Nest

37 episodes

5 months ago

International Keynoter, Certified World-Class Speaking Coach, and Story Strategist, Deirdre Van Nest is obsessed with helping financial professionals and entrepreneurs express themselves in a way that attracts and wins them more business. Each episode of the Crazy Good Talks Podcast is packed with actionable strategies to help you effortlessly make emotional connections with your ideal clients through the power of speaking, storytelling, and content creation. Come on this journey with her; when you use these strategies your influence and your impact are limitless!

All content for Crazy Good Talks is the property of Deirdre Van Nest and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

25. How to be RADICALLY Relevant With Bill Cates

Crazy Good Talks

42 minutes 3 seconds

3 years ago

25. How to be RADICALLY Relevant With Bill Cates

FACT: Your clients are INUNDATED with messages and attention spans are short.
That’s why when you express yourself, you MUST take the time needed to create messages that are relevant and interesting. Messages that stand out, can make or break your client and audience engagement.
In this episode of Crazy Good Talks®, Deirdre talks to Bill Cates, speaker, referral coach, and member of the Speaker Hall of Fame, about his latest book, “Radical Relevance”. They discuss ways to help financial professionals and entrepreneurs remain relevant in all their messaging so that their target audience can’t help but respond.
Deirdre and Bill discuss:

Target markets and how to find the right ones for your business
Reasons to develop a signature system for you company
The importance of confidence and knowing the next steps for your clients
The “committed not attached” mindset, what that means, and how it applies to you
And more

Resources:

Bill Cates Book: Radical Relevance
Complementary eguide to grow your business
Top Advisor Podcast

Connect With Bill Cates:

Bill Cates Relationship Marketing System
LinkedIn: Bill Cates
Twitter: Bill Cates

Connect With Crazy Good Talks®:

dvn@crazygoodtalks.com
1 (952)-451-0172
Crazy Good Talks®
LinkedIn: Deirdre Van Nest

About Our Guest:
Bill Cates is a Referral Coach, Speaker, Author, and Dad. He is widely regarded to be the “original” Referral Coach … for good reason! Over the past 25 years, Bill has taught more than 250,000 professionals and business owners how to transform their businesses, to go from incremental growth to exponential growth, by systematically multiplying their best clients.