🌱 In this episode of Crazy About Packaging, the CAP Pack — Natalie, Mike, and Jonathan — are joined by Paige Greenberg, Sustainable Packaging Engineer at Plastic Ingenuity, to break down one of the most overused (and misunderstood) parts of packaging today: sustainability buzzwords.

We’re talking about those words we see everywhere — recyclable, biodegradable, compostable, circular, reusable — and digging into what they actually mean, how they’re misused, and why it matters.

🔍 Tune in to explore:

• The differences between biodegradable, compostable, and oxo-degradable (yes, there’s a big one)

• What “circularity” really looks like

• How reuse systems can fall short without infrastructure and consumer buy-in

• Why terms like “sustainable” are values-driven, and how that shapes strategy

• What manufacturers and brands can do to bring clarity instead of confusion

🎯 If your team is trying to make smart, sustainable packaging choices — or just trying to understand what all these labels mean — this episode is for you.

🎧 Listen now on Spotify, Apple Podcasts, or our website. Connect with us on LinkedIn and Instagram, and drop us a note at icpg@impactgroup.co with any packaging buzzwords you want us to tackle next. Subscribe so you don’t miss what’s coming. We’ll see you in the next episode!