Season 3, Episode 1: The Blunder Years: Exploring Some of Packaging's Greatest Misses

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Crazy About Packaging: Conversations with the C.A.P. Pack

ICPG

34 episodes

2 days ago

Welcome to Crazy About Packaging, an ICPG podcast dedicated to helping food companies enhance their competitive advantage. Through expert interviews, technology deep dives, and how-to sessions, we work together to educate the industry on the next generation of food packaging materials, technology, and expertise. Listen in as the C.A.P. Pack - Jonathan Cage, Mike Moren, and Natalie MacVarish - discuss the latest in packaging.

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Season 3, Episode 1: The Blunder Years: Exploring Some of Packaging's Greatest Misses

Crazy About Packaging: Conversations with the C.A.P. Pack

43 minutes 59 seconds

2 months ago

Season 3, Episode 1: The Blunder Years: Exploring Some of Packaging's Greatest Misses

Crazy About Packaging: Season 3, Episode 1 – The Blunder Years💥

Welcome back to a new season of Crazy About Packaging! In our Season 3 premiere, the CAP Pack — Natalie, Mike, and Jonathan — take a look back at some of the biggest packaging fails we’ve seen (and a few we’ve personally been part of).

From melted PLA containers to packaging you need scissors to open, this episode is full of real-world examples of what happens when good ideas miss the mark. And more importantly, what we can learn from them.

🔍 Tune in to explore:

What went wrong with some of the most infamous packaging fails in recent years

Why well-intentioned “sustainability” moves can create new problems for consumers
Real stories from the CAP Pack’s past projects, from nacho cheese disasters to melted prototypes
The small details that make or break a package once it hits the real world

🎯 If you’ve ever had a packaging concept fall apart in testing (or worse, in-market), you’re not alone. This episode is packed with cautionary tales and a few laughs, and it just might help you avoid your own blunder.

🎧 Listen now on Spotify, Apple Podcasts, or our website. Join the conversation on LinkedIn and Instagram, and email us your packaging fail stories at icpg@impactgroup.co. Subscribe so you don’t miss what’s next — we’ll see you in the next episode!