Season 2, Episode 9: Behind the Scenes at the Polypropylene Recycling Coalition

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Crazy About Packaging: Conversations with the C.A.P. Pack

ICPG

34 episodes

1 day ago

Welcome to Crazy About Packaging, an ICPG podcast dedicated to helping food companies enhance their competitive advantage. Through expert interviews, technology deep dives, and how-to sessions, we work together to educate the industry on the next generation of food packaging materials, technology, and expertise. Listen in as the C.A.P. Pack - Jonathan Cage, Mike Moren, and Natalie MacVarish - discuss the latest in packaging.

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Season 2, Episode 9: Behind the Scenes at the Polypropylene Recycling Coalition

Crazy About Packaging: Conversations with the C.A.P. Pack

45 minutes 38 seconds

6 months ago

Season 2, Episode 9: Behind the Scenes at the Polypropylene Recycling Coalition

♻️ In this episode of Crazy About Packaging, hosts Natalie and Jonathan are joined by Brittany LaValley, Vice President of Material Systems at The Recycling Partnership, to unpack how the Polypropylene Recycling Coalition is reshaping the future of polypropylene (PP) recovery.

🌟 From the unexpected story of how Brittany transitioned from fine arts to recycling innovation to the strategic moves behind regaining polypropylene’s “widely recyclable” label, this episode takes you behind the curtain of a material many overlook—but that plays a critical role in the circular economy.

🔍 Tune in to explore:

How over $22 million in grants helped improve recycling access for more than 48 million people.

Why consumer confusion remains the biggest barrier, and how tools like Recycle Check aim to close that gap.

The unique strengths of polypropylene that make it worth the fight (think: heat resistance, food safety, and high clarity).

What’s next for the Coalition, especially with emerging EPR legislation on the horizon.

🎯 Whether you're a packaging pro or just passionate about sustainability, this episode delivers the inside scoop on how collaborative, cross-industry action is making polypropylene recycling more effective and more accessible than ever before.

🎧 Listen now on Spotify, Apple Podcasts, or our website. Join the conversation on LinkedIn and Instagram, and email us your questions at icpg@impactgroup.co. Subscribe to stay in the loop on all things packaging!