Fashion has a serious and growing misinformation problem.

As customers demand sustainability, fashion is responding by making a pointed effort to prioritize people and the planet. However, as brands increase sustainability ambitions, rampant misinformation leads brands to make pivotal business decisions based on unsubstantiated claims, outdated facts, and flawed data.

While there have been many efforts to address fashion's misinformation disorder, a new report commissioned by the Transformers Foundation is taking it a step further. The report, co-authored by Elizabeth Cline and Marizia Lanfranchi titled "Cotton: A Case Study on Misinformation," not only debunks four of the most common false claims in the cotton industry but also lays down a roadmap for accurate data research and industry-wide data transparency.

How can the fashion industry increase its data literacy to make informed decisions on sustainability, create honest marketing claims, and avoid unintentional greenwashing? 

This week's episode of the Crash Course Fashion podcast is part of a two-part series where Brittany Sierra chats with Elizabeth and Marizia to understand why misinformation matters and how becoming critical data consumers will help the industry create actionable change.

Show Notes: https://bit.ly/3wb63Gw