A weekly podcast hosted by Brittany Sierra, Crash Course Fashion, explores the intricate relationship between sustainability, business, and fashion, navigating the ongoing journey and multifaceted challenges of advancing toward sustainability in an industry driven by constant change, supply chain complexities, and ever-evolving consumer demands.
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A weekly podcast hosted by Brittany Sierra, Crash Course Fashion, explores the intricate relationship between sustainability, business, and fashion, navigating the ongoing journey and multifaceted challenges of advancing toward sustainability in an industry driven by constant change, supply chain complexities, and ever-evolving consumer demands.
How to Deliver on Transparency to Meet Customer Demands and Avoid Greenwashing with Gordon Renouf
Crash Course Fashion
51 minutes 56 seconds
4 years ago
How to Deliver on Transparency to Meet Customer Demands and Avoid Greenwashing with Gordon Renouf
The fashion supply chain is infamously opaque, but brands and retailers are increasingly working to meet customer demands for greater transparency and reducing their negative social and environmental impacts. However, considering how intricate and nuanced the fashion supply chain is and that sustainability can mean something completely different from customer to customer and brand to brand — where should the industry focus its sustainability efforts?
In this episode of the Crash Course Fashion podcast, Brittany Sierra talks with Good on You co-founder Gordon Renouf about what it means to be a truly transparent fashion brand including, how brands and retailers can authentically engage in the sustainability conversation and avoid the greenwashing trap to meet customer demands for sustainability.
Show Notes: https://bit.ly/2ZqC5lz
Crash Course Fashion
A weekly podcast hosted by Brittany Sierra, Crash Course Fashion, explores the intricate relationship between sustainability, business, and fashion, navigating the ongoing journey and multifaceted challenges of advancing toward sustainability in an industry driven by constant change, supply chain complexities, and ever-evolving consumer demands.
