Crafternoon is a podcast about journaling, creativity and everything in between. Join your hosts Daisy (@mygreencow) and Meg (@megjournals) every other Friday for creative chats and interviews with artists, makers, and creators.
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Crafternoon is a podcast about journaling, creativity and everything in between. Join your hosts Daisy (@mygreencow) and Meg (@megjournals) every other Friday for creative chats and interviews with artists, makers, and creators.
Ad disclosure and PR teams on social media with Sam Alderson
Crafternoon Podcast
34 minutes 13 seconds
4 years ago
Ad disclosure and PR teams on social media with Sam Alderson
In this episode, we sat down with Sam Alderson, a social media marketing expert with years of experience in the industry, to discuss the world of influencer marketing, PR teams, gifted posts and #ADs. How should advertisements be disclosed on Instagram? Is there a follower threshold for declaring adverts? What's the difference between gifted, sponsored and ad posts?The Advertising Standards Authority (ASA) is UK's regulator of advertising. They apply the Ad Codes, written by the Committees of Advertising Practice (CAP), which apply to influencers and content creators on social media. ASA: https://www.asa.org.uk/Influencer cheat sheet: https://www.asa.org.uk/resource/infographic-influencers-cheat-sheet.htmlLabelling of influencer advertising: https://www.asa.org.uk/resource/labelling-of-influencer-advertising.htmlSam's Instagram: https://www.instagram.com/goodplansam/Sam's website: https://www.samalderson.co.uk/Daisy: www.mygreencow.co.ukwww.youtube.com/user/MyGreenCow www.instagram.com/mygreencowMeg: www.youtube.com/c/megjournalswww.instagram.com/megjournals
Crafternoon Podcast
Crafternoon is a podcast about journaling, creativity and everything in between. Join your hosts Daisy (@mygreencow) and Meg (@megjournals) every other Friday for creative chats and interviews with artists, makers, and creators.
