The horology world just imploded, and Avonetics is ground zero for the fallout! Blancpain just dropped their new 38mm Fifty Fathoms, and the shocking price tag has collectors absolutely FUMING. Is this the most out-of-touch luxury move of the year? The community is in a full-blown civil war over the design and the sheer audacity of the cost. But that's just the appetizer. Get ready for the main course of pure insanity: Louis Erard and Konstantin Chaykin have unleashed a literal 'Time-Eater' onto the world—a regulator watch so bizarre and brilliant it has to be seen to be believed. And if that's not wild enough, Ressence is celebrating an anniversary by infusing a watch dial with actual SAND. Yes, you read that right. We're also breaking down the stunning new 'Ocean Grey' Jaeger-LeCoultre Polaris Chronograph and a bold new color for the Mido Multifort TV Big Date that has everyone talking. Don't miss the heated debates, the expert takedowns, and the raw, unfiltered opinions from the most passionate watch enthusiasts on Avonetics. This is the only daily download you need to stay ahead of the game. For advertising opportunities, visit Avonetics.com.