Should financial advisors use AI video avatars?

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Craft on Tap, Growth Marketing for RIAs

Craft Impact

21 episodes

4 days ago

Welcome to Craft on Tap: Growth Marketing for RIAs by Craft Impact. We're the dedicated marketing partner serving as an outsourced CMO + digital marketing team for RIAs. This pod combines industry expertise with a refreshing approach (and the occasional dad joke). Our goal is to help you avoid random "acts of marketing." Expect real advice delivered with personality. Subscribe for untapped potential! #RIAMarketing #CraftImpact

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Should financial advisors use AI video avatars? | Ep 7

Craft on Tap, Growth Marketing for RIAs

12 minutes 54 seconds

5 months ago

Should financial advisors use AI video avatars? | Ep 7

Are AI video avatars the future of financial advisor marketing? In this special debate episode, Stephen Beach and Faustin Weber dive into the controversial topic of AI-driven avatars for video marketing.

⏱️ Timestamps:

(0:00) Introduction to AI avatars in financial marketing

(1:08) Faustin's perspective: Why AI avatars might harm trust

(2:15) Stephen plays devil's advocate: Can clients tell the difference?

(5:02) The importance of internal brand alignment

(7:34) Authenticity vs. polish in video marketing

(11:35) The rise of easy-to-use video marketing tools

#FinancialAdvisors #AIAvatars #VideoMarketing #CraftImpact