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Craft on Tap, Growth Marketing for RIAs
Craft Impact
21 episodes
3 days ago
Welcome to Craft on Tap: Growth Marketing for RIAs by Craft Impact. We're the dedicated marketing partner serving as an outsourced CMO + digital marketing team for RIAs. This pod combines industry expertise with a refreshing approach (and the occasional dad joke). Our goal is to help you avoid random "acts of marketing." Expect real advice delivered with personality. Subscribe for untapped potential! #RIAMarketing #CraftImpact
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Marketing
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All content for Craft on Tap, Growth Marketing for RIAs is the property of Craft Impact and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Craft on Tap: Growth Marketing for RIAs by Craft Impact. We're the dedicated marketing partner serving as an outsourced CMO + digital marketing team for RIAs. This pod combines industry expertise with a refreshing approach (and the occasional dad joke). Our goal is to help you avoid random "acts of marketing." Expect real advice delivered with personality. Subscribe for untapped potential! #RIAMarketing #CraftImpact
Show more...
Marketing
Business
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Should financial advisors start a podcast in 2025? | Ep 2
Craft on Tap, Growth Marketing for RIAs
16 minutes 17 seconds
6 months ago
Should financial advisors start a podcast in 2025? | Ep 2

Is starting a podcast worth your time as a financial advisor?

Stephen Beach and Faustin Weber break down the surprising ROI of podcasting as a content creation system in this practical episode.

We cover:

  • Why podcasting is about much more than just getting downloads
  • How one recording session can fuel weeks of content across multiple channels
  • The systematic approach that makes podcasting efficient for busy advisors
  • Real examples of how our clients leverage podcast content for growth

⏱️ Timestamps:

  • (00:00) Welcome & the real purpose of podcasting 
  • (02:40) Podcasting as a systematic content creation engine 
  • (05:10) Converting one podcast into multiple content pieces 
  • (08:45) Setting up the right distribution channels 
  • (12:50) How to define your podcast goals and measure success 
  • (15:30) Final thoughts and tips 

Whether you're considering starting a podcast or looking for ways to get more mileage from your content, this episode offers practical advice on creating an efficient content system that works for financial advisory practices.

#FinancialAdvisors #ContentMarketing #PodcastStrategy #RIAMarketing

Craft on Tap, Growth Marketing for RIAs
Welcome to Craft on Tap: Growth Marketing for RIAs by Craft Impact. We're the dedicated marketing partner serving as an outsourced CMO + digital marketing team for RIAs. This pod combines industry expertise with a refreshing approach (and the occasional dad joke). Our goal is to help you avoid random "acts of marketing." Expect real advice delivered with personality. Subscribe for untapped potential! #RIAMarketing #CraftImpact