Stephen Beach and Faustin Weber tackle the burning question every financial advisor asks: "Should I run paid ads to generate leads?" Spoiler alert: probably not.

In this episode, we break down:

• The real reason advisors want to run paid ads (and what to focus on instead)

• Why clients with $1M+ assets usually don't Google "financial advisor near me"

• The case study of Pure Financial spending $10 million with Smart Asset

• When paid ads actually make sense (hint: it's very specific)

• How to avoid getting scammed by marketing agencies promising guaranteed leads

⏱️ Timestamps: 

(0:00) Welcome & Intro

(0:40) The Real Reason Advisors Want Paid Ads

(2:29) Different Types of Paid Ads & Platforms

(6:05) The Three Types of Ads Explained

(11:00) Why $1M+ Clients Don't Google "Financial Advisor Near Me"

(14:54) Case Study: Pure Financial & Smart Asset

(18:16) High Failure Rate & Infrastructure Needed for Paid Ads

(24:15) Avoiding Marketing Agency Scams

(28:05) When Paid Ads Do Make Sense

(33:43) Paid Ads as One Element of a Holistic Strategy

(40:50) Conclusion

We've spent years and thousands of dollars testing paid ads so you don't have to. This episode will save you time, money, and frustration.