Find out more about what we do: https://www.craftimpact.com/

Stephen Beach and Faustin Weber discuss a real listener question: "We have a wealth management firm that services individuals and families. We need a marketing plan to scale from $85 million AUM to $150 million AUM in five years."

In this episode:

• How to segment your existing client base to identify your ideal niche
• The spectrum of positioning strategies (from adding a niche page to going all-in)
• Why you need to research where your target audience lives online
• Growth hacking strategies to break into new communities and audiences
• How to provide value to influencers and community moderators to gain access
• Real examples of what works (and what doesn't) when targeting specific niches

⏱️ Timestamps:

(0:00) Welcome & The $75M to $150M Challenge

(1:41) Step One: Segment Your Current Client Base by Personas

(4:09) Marketing to Your Clients Before Marketing to Strangers

(4:41) Choosing Your Primary Avatar and Testing Multiple Niches

(10:15) The Positioning Spectrum: From Niche Pages to Full Commitment

(15:12) Social Media Strategy Without Alienating Current Clients

(17:10) Finding Your Audience: Where Do They Actually Consume Content?

(19:40) Using AI Tools to Research Community Questions and Challenges

(21:00) Thinking From the Buyer's Perspective: Standing Out from Competition

(23:00) Growth Hacking Your Way to Awareness

(25:45) Real Case Study: The Dentist Niche That Struggled

(29:00) COI Marketing Beyond Traditional Referral Partners

(30:00) How to Approach Influencers and Community Leaders

(31:35) Conclusion: The Path to $150M AUM

We've worked with RIAs at every stage of growth. This episode provides a systematic approach to scaling your practice through strategic positioning and smart growth tactics.