If you're a coach who has built out an entire brand--all the content and messaging, programs and protocols--and then you realize that you want to change things up, what do you do? That's a question we tackle in this episode of the Craft of Coaching podcast on how to rebrand, and we're using our own rebrand as the example. The Courageous Living Coach Certification is still "CLCC" but we're changing our name to the Certified Life Coach Collective training program. Follow along to hear the story...
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If you're a coach who has built out an entire brand--all the content and messaging, programs and protocols--and then you realize that you want to change things up, what do you do? That's a question we tackle in this episode of the Craft of Coaching podcast on how to rebrand, and we're using our own rebrand as the example. The Courageous Living Coach Certification is still "CLCC" but we're changing our name to the Certified Life Coach Collective training program. Follow along to hear the story...
People have confusion over what life coaching is. How is it different than therapy or counseling? On today’s episode, I’m getting into how to explain life coaching to people, including how I suggest you handle coaching skeptics. A few highlights: Be discerning when talking to people who are committed to being skeptical about life coaching—because no matter how well you explain it, if someone has already made up their mind about “what life coaching is,” they are not likely to shift their opini...
Craft of Coaching Podcast
If you're a coach who has built out an entire brand--all the content and messaging, programs and protocols--and then you realize that you want to change things up, what do you do? That's a question we tackle in this episode of the Craft of Coaching podcast on how to rebrand, and we're using our own rebrand as the example. The Courageous Living Coach Certification is still "CLCC" but we're changing our name to the Certified Life Coach Collective training program. Follow along to hear the story...
