In this episode of The Way We Grow podcast, host Nick Wolfe speaks with Genevieve, also known as Miss Nudie Grows, about her journey from a social worker to a prominent figure in the cannabis industry. They discuss the challenges and rewards of transitioning from home growing to corporate cannabis, the importance of authenticity, and the need for compassionate leadership in cultivation. Genevieve shares her experiences with community engagement, her early connections with plants, and the healing power of cannabis. The conversation also touches on growing techniques, the significance of organic practices, and the lessons learned from failures in cultivation. In this conversation, Genevieve shares her journey in cannabis cultivation, discussing her experiences with phenohunting, successes, and failures in the industry. She emphasizes the importance of good genetics, effective irrigation practices, and the need for positive leadership in cultivation facilities. Genevieve also reflects on her setbacks and the lessons learned, offering valuable advice for new growers entering the cannabis space.Chapters00:00 From Hobbyist to Corporate Cannabis05:49 Navigating Burnout and Industry Challenges08:35 The Quest for Authenticity in Cannabis11:45 Shifting Dynamics in Corporate Cannabis14:49 The Importance of Leadership and Empathy17:45 Craft vs. Corporate: The Cannabis Dilemma20:48 Back to Roots: Home Growing and Passion Projects23:35 Community Engagement and Indigenous Initiatives26:31 The Journey into Cannabis: Personal Story29:42 Navigating Medical Cannabis and Legalization32:41 Education and Infusion: Sharing Knowledge35:41 The Art of Edibles: Trial and Error38:41 Growing Techniques and Personal Growth40:58 The Evolution of Cannabis Education Podcasts43:41 The Heart of Cannabis: Home Growing vs. Commercial46:44 Organic vs. Salt-Based Growing Techniques53:36 Phenohunting: The Art of Selecting Cannabis Genetics59:37 Best Practices in Phenohunting and Cultivation01:15:07 The Challenges of Automation in Agriculture01:20:08 Learning from Setbacks in Crop Management01:30:54 The Need for Positive Leadership in Cultivation01:32:51 Navigating Regulations and Industry Pitfalls01:35:28 Advice for New Growers: Starting with Quality Genetics01:38:29 Favorite Strains and Breeders in Cannabis Cultivation