In this episode of the Way We Grow podcast, host Nick Wolfe engages with Ramsey Nubani of JR Crop Tech, exploring his journey from early experiences with agriculture to becoming a prominent figure in cannabis cultivation. Ramsey shares insights on the importance of simplicity in growing techniques, the role of data in improving practices, and the significance of understanding Vapor Pressure Deficit (VPD) for plant health. The conversation delves into the challenges and successes of transitioning from small-scale to larger commercial grows, emphasizing the need for continuous learning and adaptation in the ever-evolving cannabis industry. In this conversation, Ramsey Nubani discusses the evolution of cannabis cultivation, emphasizing the importance of cultural practices, consistency, and learning from failures. He shares insights on topping techniques, managing canopy and light exposure, and the need for a holistic approach to cultivation. The discussion also touches on the future of the cannabis industry, the importance of competition, and the need for memorable consumer experiences.Chapters00:00 Introduction to the Journey of Growing07:09 Roots of Passion: Early Influences in Agriculture14:21 From Struggles to Success: Early Growing Experiences23:28 Scaling Up: Transitioning to Commercial Growing29:15 Navigating Challenges: Lessons from the Industry31:53 Learning from the Best: Insights from Vegetable Growers33:53 Irrigation Insights and Challenges39:53 Understanding Crop Steering42:51 The Importance of Data in Cultivation49:44 VPD and Its Impact on Plant Health55:36 Trial and Error in Cultivation Practices01:01:41 Genetics and Environmental Adaptation01:09:52 Maximizing Crop Yield and Equipment Maintenance01:13:03 Topping Techniques and Canopy Management01:18:41 Light Exposure and Plant Health01:22:03 Holistic Approaches to Cultivation01:27:02 Learning from Failures in Cultivation01:39:23 The Debate: Organics vs. Synthetic Nutrients01:43:40 Envisioning Change in the Cultivation Industry01:51:48 The Importance of Community and Connection02:02:11 Experiential Consumption: Elevating the Cannabis Experience