Outbound sales strategies are evolving faster than ever with AI. The best teams are starting to look inward at their existing data.
In this episode, Todd Busler, Co-Founder and CEO of Champify, explores the shifts in outbound sales, particularly the move from traditional email tactics to more personalized approaches. He discusses how cold calling is making a comeback, but with smarter, data-driven strategies behind it.
Todd also shares insights on the role of centralizing outbound efforts and why volume-driven plays just aren’t cutting it anymore.
It’s a thought-provoking discussion on what’s working in 2025 and beyond, and how companies can adapt their outbound strategy for better results.
In this episode, you’ll learn:
Things to listen for:
(00:00) Introduction
(02:06) The shift from email to cold calls
(04:17) Centralized AI-first outbound model explained
(05:59) Why automation is losing effectiveness
(07:03) Leveraging first-party data for outreach
(09:02) Re-engaging closed lost opportunities
(11:10) Using closed data for re-engagement
(13:52) Why first-party data gives an edge
(16:53) The future of personalized outbound outreach