Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy.
This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also being high-impact for serious results.
Ella Hoyos and Minnie McBride are freelance copywriters with 30+ years of copywriting, PR and marketing experience between them.
Focusing on relevant topics and giving you useful hints and tips, we aim to help you become better writers for your business.
All content for Cracking Copy is the property of Ella Hoyos and Minnie McBride and is served directly from their servers
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Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy.
This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also being high-impact for serious results.
Ella Hoyos and Minnie McBride are freelance copywriters with 30+ years of copywriting, PR and marketing experience between them.
Focusing on relevant topics and giving you useful hints and tips, we aim to help you become better writers for your business.
The Must Have Skills For Writing With AI So You Don’t Get Left Behind
Cracking Copy
43 minutes 53 seconds
5 months ago
The Must Have Skills For Writing With AI So You Don’t Get Left Behind
In this episode, episode 4 of our AI series for copywriters or anyone who writes business copy, we’re cutting through the jazz hands and hype to talk about the real skills copywriters need to stay sharp in an AI-assisted world. Spoiler: tools are only half the story.
Here’s what you’ll walk away with:
The 4 must-have skills to future-proof your copy career (yep, beyond prompt-engineering) if you’re a copywriter or skills you need to develop fast if you write copy for your own business
Why average AI copy doesn’t cut it – and how to inject actual emotional punch
How to work with AI without losing your voice, strategy or spark
Practical ways to upskill and stay ahead (without burning out or turning robotic)
Whether you’re already experimenting with AI or still side-eyeing it from afar, this episode is your no-fluff guide to writing better for your business – not replacing and outsourcing it to robots.
Resources
World Economic Forum - Emerging and Core Skills in 2030:
See Extract from Future of Jobs 2025 Report by WEF
Contact us
Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.
Twitter @cracking_copy
Facebook @crackingcopy
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You can also find us at:
Instagram:
Ella Hoyos - @flurrymarketing
Minnie McBride - @minnie__writes
LinkedIn:
Ella Hoyos - https://www.linkedin.com/in/ellahoyos
Minnie McBride - https://www.linkedin.com/in/minniemcbride
Cracking Copy
Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy.
This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also being high-impact for serious results.
Ella Hoyos and Minnie McBride are freelance copywriters with 30+ years of copywriting, PR and marketing experience between them.
Focusing on relevant topics and giving you useful hints and tips, we aim to help you become better writers for your business.
