Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy.
This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also being high-impact for serious results.
Ella Hoyos and Minnie McBride are freelance copywriters with 30+ years of copywriting, PR and marketing experience between them.
Focusing on relevant topics and giving you useful hints and tips, we aim to help you become better writers for your business.
All content for Cracking Copy is the property of Ella Hoyos and Minnie McBride and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy.
This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also being high-impact for serious results.
Ella Hoyos and Minnie McBride are freelance copywriters with 30+ years of copywriting, PR and marketing experience between them.
Focusing on relevant topics and giving you useful hints and tips, we aim to help you become better writers for your business.
The AI Detection Tool that Makes Sure You’ll Never Pay For Fake Copy Again
Cracking Copy
29 minutes 23 seconds
1 month ago
The AI Detection Tool that Makes Sure You’ll Never Pay For Fake Copy Again
Today we're talking to the innovative Jon Gillham about the unavoidable buzz of AI and whether it has an honourable place in marketing and copywriting.
AI’s dramatic increase in global use across many industries is resulting in more AI generated copy than ever before. How can we be sure the copy we’re reading is original and authentic?
This is where AI detection tools come in. Jon Gillham is the CEO and founder of Originality.AI, a tool that detects if you are a copy writer or an authentic talent.
In this episode, Jon gives his valuable insights on:
How Origniality.AI is used to check for plagiarism via a confidence score
Issues that come with passing off AI generated content as if it were original work
The risk of factual accuracy when using AI tools
Whether AI is endangering the craft of copywriting
How important is it that the content we read online is 100% original anyway?
With AI on the rise, this isn’t one to miss! Tune in, pick a side and make sure to continue the conversation with friends, family and colleagues.
See our contact deets below to get in touch about your thoughts and feelings on AI generated copy, we’d love to know!
Resources
The AI tools mentioned in this episode include Jasper.AI, ChatGPT, Google’s Gemini, Grammarly and, of course, Originality.AI.
Contact us
Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.
Twitter @cracking_copy
Facebook @crackingcopy
➡️ Share this podcast with someone who’ll find it useful
You can also find us at:
Instagram:
Ella Hoyos -
Cracking Copy
Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy.
This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also being high-impact for serious results.
Ella Hoyos and Minnie McBride are freelance copywriters with 30+ years of copywriting, PR and marketing experience between them.
Focusing on relevant topics and giving you useful hints and tips, we aim to help you become better writers for your business.
