Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy.
This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also being high-impact for serious results.
Ella Hoyos and Minnie McBride are freelance copywriters with 30+ years of copywriting, PR and marketing experience between them.
Focusing on relevant topics and giving you useful hints and tips, we aim to help you become better writers for your business.
All content for Cracking Copy is the property of Ella Hoyos and Minnie McBride and is served directly from their servers
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Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy.
This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also being high-impact for serious results.
Ella Hoyos and Minnie McBride are freelance copywriters with 30+ years of copywriting, PR and marketing experience between them.
Focusing on relevant topics and giving you useful hints and tips, we aim to help you become better writers for your business.
Revenue Strategies for Freelancers: Stay Close to the Money
Cracking Copy
32 minutes 53 seconds
1 year ago
Revenue Strategies for Freelancers: Stay Close to the Money
Do you know what the most profitable levers and high leverage activities are in your business? The answer might surprise you - especially when you are consumed with the day to day operations, so busy with clients & delivery that you've lost focus on your ROI. In this episode, Ella Hoyos gets chatty with Frenchie Ferenczi, a seasoned revenue strategist and business consultant. Frenchie has some brilliant insights on optimising revenue pathways for copywriters and business owners. She shares strategies that will keep your eyes on the money so you can grow a sustainable business. This one's for you if you're ready to maximise your financial impact without the hustle and grind. We delve into: The concept of "staying close to the money" and how it can revolutionise your business approach Common financial pitfalls creatives face and strategies to avoid them The importance of tracking income streams and planning for future business health Utilising marketing levers beyond lead generation to enhance business growth Setting up pricing and business models to maximise profitability Frenchie also shares practical tips on leveraging existing networks and customer relationships, allowing you to work smarter, not harder. Whether you're a seasoned entrepreneur or just starting out, these insights will help you navigate the complexities of running a successful business. About Frenchie Frenchie Ferenczi is a business consultant and advisor who helps founders, creatives, and business leaders optimize their path to revenue and impact. Frenchie’s mission is to build thriving business leaders who get meaningful results, leave a mark on others, and feel proud of their work daily. In her career, Frenchie has scaled $100 million businesses like The Wing, managed teams of over 50 people, and mentored 1000+ entrepreneurs. Frenchie has been featured in Forbes and Fast Company, among others and lives in New York City. Contact Frenchie: Website: https://www.frenchieferenczi.com Instagram: https://www.instagram.com/frenchie.ferenczi/ Resources: Profit First by Mike Michalowicz: https://mikemichalowicz.com/profit-first/ More... Explore Frenchie's programmes and workshops, including "Revenue School," which provides actionable strategies to enhance your financial outcomes. Connect with Frenchie on social media or drop her a message to learn more about staying close to the money. She also has no nonsense podcast called Strategy Snacks - short and punchy 5-10 min episodes with no fluff titles like “F*ck manifesting!” Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover. Twitter @cracking_copy Facebook @crackingcopy ➡️ Share this podcast with someone who’ll find it useful You can also find us at: Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride Ella Hoyos and Minnie McBride are co...
Cracking Copy
Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy.
This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also being high-impact for serious results.
Ella Hoyos and Minnie McBride are freelance copywriters with 30+ years of copywriting, PR and marketing experience between them.
Focusing on relevant topics and giving you useful hints and tips, we aim to help you become better writers for your business.
