Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy.
This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also being high-impact for serious results.
Ella Hoyos and Minnie McBride are freelance copywriters with 30+ years of copywriting, PR and marketing experience between them.
Focusing on relevant topics and giving you useful hints and tips, we aim to help you become better writers for your business.
All content for Cracking Copy is the property of Ella Hoyos and Minnie McBride and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy.
This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also being high-impact for serious results.
Ella Hoyos and Minnie McBride are freelance copywriters with 30+ years of copywriting, PR and marketing experience between them.
Focusing on relevant topics and giving you useful hints and tips, we aim to help you become better writers for your business.
Content Creation to Power Lead Generation: Insights from Valentina Turchetti
Cracking Copy
35 minutes 24 seconds
1 year ago
Content Creation to Power Lead Generation: Insights from Valentina Turchetti
In this episode of Cracking Copy, Ella Hoyos is joined by Valentina Turchetti, co-founder of Your Digital Web, an SEO and digital marketing agency based in Italy. Valentina shares her expertise on content marketing for lead generation and SEO, providing invaluable insights for businesses looking to transform website sessions into conversions. We delve into: - The difference between content for branding versus content for lead generation and SEO - Common mistakes businesses make when creating content for lead generation - How to effectively drive traffic from social media to your website or email list - The importance of balancing organic content with advertising - Measuring the success of your content strategy through various KPIs - Best practices for link sharing and call-to-actions on social media platforms Valentina also discusses the significance of understanding your target audience deeply, the role of educational and engaging content, and the power of data-driven approaches in crafting winning content strategies. About Valentina Valentina Turchetti is International Content Lead, Cofounder of YourDigitalweb and Marketing Business Summit, Founder of POPcontent, Author and Speaker. She helps B2B and B2C brands getting real results with Content for Lead Generation: she doesn’t care about how many sessions your website has, but if these sessions bring you leads and sales. Her marketing & communication approach is data-driven. Contact Valentina Website: https://www.yourdigitalweb.com/en/ Email: valentina@yourdigitalweb.com Linkedin: https://www.linkedin.com/valentinaturchetti Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover. Twitter @cracking_copy Facebook @crackingcopy ➡️ Share this podcast with someone who’ll find it useful You can also find us at: Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business. Support this podcast! If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :) Buy me a coffee
Cracking Copy
Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy.
This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also being high-impact for serious results.
Ella Hoyos and Minnie McBride are freelance copywriters with 30+ years of copywriting, PR and marketing experience between them.
Focusing on relevant topics and giving you useful hints and tips, we aim to help you become better writers for your business.
