Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy.
This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also being high-impact for serious results.
Ella Hoyos and Minnie McBride are freelance copywriters with 30+ years of copywriting, PR and marketing experience between them.
Focusing on relevant topics and giving you useful hints and tips, we aim to help you become better writers for your business.
All content for Cracking Copy is the property of Ella Hoyos and Minnie McBride and is served directly from their servers
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Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy.
This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also being high-impact for serious results.
Ella Hoyos and Minnie McBride are freelance copywriters with 30+ years of copywriting, PR and marketing experience between them.
Focusing on relevant topics and giving you useful hints and tips, we aim to help you become better writers for your business.
Boost Efficiency: How Tech and Automation Work Hand-in-Hand with Copywriting
Cracking Copy
39 minutes 36 seconds
7 months ago
Boost Efficiency: How Tech and Automation Work Hand-in-Hand with Copywriting
In this episode, Ella is joined by tech automation expert Nicola Walsh, founder of This Mum Loves Tech, to explore how automation and AI can revolutionise not just business operations, but also copywriting workflows.
The best written sales copy won't sell if the tech isn't set up correctly, the funnel is broken or the emails are not firing right. Copywriters know that they need to minimise friction in the sales process for best results. We need to make it as easy and seamless as possible for customers to complete the action we want them to do, whether that's sign up for a newsletter, download a freebie or place an order. And while copywriters can sell the benefits of whats being sold, the tech underpins it all. If a prospect wants to take the next step but finds that they can't, we can easily lose them. Nicola shares her favorite tools for scheduling, payments, and AI-assisted note-taking, as well as her strategies for growing a business on a budget. Whether you’re a busy business owner or a copywriter looking to streamline content creation, this episode is packed with brilliant nuggets of wisdom.
What You’ll Learn in This Episode:
The benefits of using an online booking system to eliminate back-and-forth scheduling, freeing up time for writing and strategy.
How automated payments can help copywriters and business owners get paid faster without constant follow-ups.
The power of AI note-taking tools like Fathom and Otter for client calls, helping copywriters capture important details effortlessly.
How Nicola uses AI tools like ChatGPT to repurpose content efficiently, turning transcripts into blog posts and show notes.
Why automation is essential for business scalability—and how it can give copywriters more time for creativity.
Nicola’s go-to tech stack for running a business affordably while maximizing efficiency.
Resources & Tools Mentioned:
Online booking tools: Calendly, TidyCal
Payment integrations: Stripe, PayPal, ThriveCart
AI note-takers: Fathom, Otter
AI for content creation: ChatGPT
Connect with Nicola:
Join the This Mum Loves Tech Facebook community here
Explore her membership and courses here
Don’t Miss Our AI Copywriting Mini-Series!We’ve got an exciting series coming up all about AI tools for copywriters—stay tuned for expert tips on integrating AI in...
Cracking Copy
Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy.
This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also being high-impact for serious results.
Ella Hoyos and Minnie McBride are freelance copywriters with 30+ years of copywriting, PR and marketing experience between them.
Focusing on relevant topics and giving you useful hints and tips, we aim to help you become better writers for your business.
