Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy.
This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also being high-impact for serious results.
Ella Hoyos and Minnie McBride are freelance copywriters with 30+ years of copywriting, PR and marketing experience between them.
Focusing on relevant topics and giving you useful hints and tips, we aim to help you become better writers for your business.
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Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy.
This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also being high-impact for serious results.
Ella Hoyos and Minnie McBride are freelance copywriters with 30+ years of copywriting, PR and marketing experience between them.
Focusing on relevant topics and giving you useful hints and tips, we aim to help you become better writers for your business.
Backend Systems to Scale Your Copywriting Business
Cracking Copy
31 minutes 17 seconds
7 months ago
Backend Systems to Scale Your Copywriting Business
Scaling a business isn’t just about landing more clients - it’s about having the right systems in place to support your growth without burning out.
That’s why today, I’m speaking with Sandra Booker, the Fractional COO to the Copywriting elite, and a business choreography master who helps ambitious founders streamline their backend operations so they can scale sustainably—without chaos.
If you’ve ever felt like you’re constantly reinventing the wheel in your business, drowning in admin, or unsure how to delegate effectively, this episode is a must-listen.
In this episode, Sandra and I cover:
✅ The mistakes that keeps copywriters stuck in feast-or-famine mode ✅ How to document workflows to free up your time and make hiring easier ✅ Simple tools (like Loom & AI-powered systems) that can automate and streamline your processes ✅ Why a time study could be your biggest growth accelerator ✅ The biggest scaling traps that entrepreneurs fall into—and how to avoid them
If you’re ready to stop running your business on duct tape and start building a scalable, grown-up copywriting business, hit play now.
Don't forget to subscribe to Cracking Copy for more episodes filled with valuable tips and inspiration for writers in business.
Contact Sandra Booker
Visit Sandra's website at [sidekickcoo.com](http://sidekickcoo.com) and follow her on Instagram @sidekickcoo for more insights and resources. Contact us We’d love to hear your thoughts on this episode! Please drop us a voice note at memo.fm/crackingcopy and let us know what topics you'd like us to cover next. Connect with us on social media: Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writesTwitter: @cracking_copy Facebook: @crackingcopy ➡️ Share this podcast with someone who’ll find it useful!
Cracking Copy
Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy.
This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also being high-impact for serious results.
Ella Hoyos and Minnie McBride are freelance copywriters with 30+ years of copywriting, PR and marketing experience between them.
Focusing on relevant topics and giving you useful hints and tips, we aim to help you become better writers for your business.
