If your luxury tourism business in Europe is seeing record visitors — but turnover is flat — you’re not alone. The problem? You’re not attracting the right travelers. In this episode, I break down the exact segment most European boutique hotels, retailers, DMCs and service providers are still missing: Chinese Free Independent Luxury Travelers — the highest-spending visitors in Europe this summer 2025. In this episode, you’ll discover: What’s Really Happening This Summer 2025 in Eu...
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If your luxury tourism business in Europe is seeing record visitors — but turnover is flat — you’re not alone. The problem? You’re not attracting the right travelers. In this episode, I break down the exact segment most European boutique hotels, retailers, DMCs and service providers are still missing: Chinese Free Independent Luxury Travelers — the highest-spending visitors in Europe this summer 2025. In this episode, you’ll discover: What’s Really Happening This Summer 2025 in Eu...
Unearth the latest Secrets Behind the Comeback of Chinese Luxury Tourists to Europe in 2023
"Crack the China Code" Podcast - Rossella Pfundt
15 minutes
2 years ago
Unearth the latest Secrets Behind the Comeback of Chinese Luxury Tourists to Europe in 2023
Get ready to uncover the latest confidential market research knowledge from renowned consulting firms on the return of Chinese luxury travelers to Europe in 2023. You may already be aware that the first wave of Chinese tourists has graced Europe's shores since China opened its doors to travel in January 2023. But what you might not know are the top reasons drawing these travelers to Europe and the kind of experiences they seek. Equip yourself with these top-notch insights, poised for immediat...
"Crack the China Code" Podcast - Rossella Pfundt
If your luxury tourism business in Europe is seeing record visitors — but turnover is flat — you’re not alone. The problem? You’re not attracting the right travelers. In this episode, I break down the exact segment most European boutique hotels, retailers, DMCs and service providers are still missing: Chinese Free Independent Luxury Travelers — the highest-spending visitors in Europe this summer 2025. In this episode, you’ll discover: What’s Really Happening This Summer 2025 in Eu...
