If your luxury tourism business in Europe is seeing record visitors — but turnover is flat — you’re not alone. The problem? You’re not attracting the right travelers. In this episode, I break down the exact segment most European boutique hotels, retailers, DMCs and service providers are still missing: Chinese Free Independent Luxury Travelers — the highest-spending visitors in Europe this summer 2025. In this episode, you’ll discover: What’s Really Happening This Summer 2025 in Eu...
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If your luxury tourism business in Europe is seeing record visitors — but turnover is flat — you’re not alone. The problem? You’re not attracting the right travelers. In this episode, I break down the exact segment most European boutique hotels, retailers, DMCs and service providers are still missing: Chinese Free Independent Luxury Travelers — the highest-spending visitors in Europe this summer 2025. In this episode, you’ll discover: What’s Really Happening This Summer 2025 in Eu...
The Ultimate Secrets Why Your High-Quality -Tourism-Related Business Can Not Ignore The First Wave Of Chinese Tourists Coming Back To Europe
"Crack the China Code" Podcast - Rossella Pfundt
21 minutes
2 years ago
The Ultimate Secrets Why Your High-Quality -Tourism-Related Business Can Not Ignore The First Wave Of Chinese Tourists Coming Back To Europe
Uncover in this episode the latest insights on the first wave of Chinese outbound tourists returning to Europe in 2023. As a high-quality tourism-related business in Europe, you're seeking to increase revenue, offset rising energy costs, and decrease spending power among your customer base. You're looking for the right target segment, one that's ready to spend big on travel and shopping in Europe. But can the first wave of Chinese consumers be the right target segment for your business? You'r...
"Crack the China Code" Podcast - Rossella Pfundt
If your luxury tourism business in Europe is seeing record visitors — but turnover is flat — you’re not alone. The problem? You’re not attracting the right travelers. In this episode, I break down the exact segment most European boutique hotels, retailers, DMCs and service providers are still missing: Chinese Free Independent Luxury Travelers — the highest-spending visitors in Europe this summer 2025. In this episode, you’ll discover: What’s Really Happening This Summer 2025 in Eu...
