Tide's Cold Wash Revolution Towards Sustainable Fabric Care with Todd Cline

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CPG Launch Leaders

Bold Strategies, Inc

33 episodes

8 months ago

CPG Launch Leaders dives into the world of CPG product launches. We interview the leaders who’ve brought new items to the shelf and tell their stories. You’ll hear about the challenges they faced, how they overcome them, and what they learned along the way. From the highest highs to the lowest lows, tune in to experience life on the frontlines of innovation.

Presented By Bold Strategies

All content for CPG Launch Leaders is the property of Bold Strategies, Inc and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

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Tide's Cold Wash Revolution Towards Sustainable Fabric Care with Todd Cline

CPG Launch Leaders

45 minutes

1 year ago

Tide's Cold Wash Revolution Towards Sustainable Fabric Care with Todd Cline

We talk with Todd Cline, the Sr Director of Sustainability at Procter and Gamble and a leading sustainability expert. We discuss the innovative world of sustainable fabric care and explore the groundbreaking efforts of brands like Tide, Downy, and Gain in reducing their environmental footprint and the significant role that consumer behavior plays in achieving sustainability goals. Discover how P&G is pushing the boundaries of eco-friendly practices, from championing cold water washing to their ambitious net-zero targets. Hear firsthand about their partnerships, like those with the NFL, and their exciting journey in reducing emissions.

Key Points:

P&G's journey towards net zero by 2040 and its strategies for reducing scope three emissions.
The impact of consumer behavior on sustainability, and Tide's campaigns to promote cold wash settings.
Innovative partnerships and product developments aimed at reducing water and energy usage in fabric care.

CPG Launch Leaders podcast is presented by Bold Strategies, Inc. www.boldstrategies.com