The Digital Era of Product Testing with Bold Lab’s Chad Bingle

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CPG Launch Leaders

Bold Strategies, Inc

33 episodes

8 months ago

CPG Launch Leaders dives into the world of CPG product launches. We interview the leaders who’ve brought new items to the shelf and tell their stories. You’ll hear about the challenges they faced, how they overcome them, and what they learned along the way. From the highest highs to the lowest lows, tune in to experience life on the frontlines of innovation.

Presented By Bold Strategies

All content for CPG Launch Leaders is the property of Bold Strategies, Inc and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

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The Digital Era of Product Testing with Bold Lab’s Chad Bingle

CPG Launch Leaders

50 minutes

1 year ago

The Digital Era of Product Testing with Bold Lab’s Chad Bingle

70% of all CPG products fail within the first two years in the market. So how do you make sure your product is set up for success?

The short answer is testing. It might sound simple, but if you don’t understand the science behind the testing process, your product may end up in that 70%.

In this episode, Chad Bingle , VP of Product at Bold, joins host Darcy Ramler as they share how the cutting-edge digital product testing and development methodologies are revolutionizing the way CPG products succeed in the marketplace. They also explore the shift from traditional survey methods to real-time digital feedback, emphasizing how digital space allows for swift adjustments that are crucial for hitting the mark with today's tech-savvy consumers.

Join us as we discuss:

How leveraging digital tools and consumer feedback post-launch can significantly enhance click-through rates and product performance.
Strategies for dissecting consumer behavior to tailor impactful marketing efforts
How using machine learning predictive models connects consumer trends and derisk product launches
And much more!