The Beauty of Reinvention with Patchology Skincare

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CPG Launch Leaders

Bold Strategies, Inc

33 episodes

8 months ago

CPG Launch Leaders dives into the world of CPG product launches. We interview the leaders who’ve brought new items to the shelf and tell their stories. You’ll hear about the challenges they faced, how they overcome them, and what they learned along the way. From the highest highs to the lowest lows, tune in to experience life on the frontlines of innovation.

Presented By Bold Strategies

All content for CPG Launch Leaders is the property of Bold Strategies, Inc and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

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The Beauty of Reinvention with Patchology Skincare

CPG Launch Leaders

53 minutes

1 year ago

The Beauty of Reinvention with Patchology Skincare

Chris Hobson, CEO of Patchology skincare, joins Allan and Darcy this week to share how a massive shift from a science and medical mindset to a consumer mindset changed the trajectory of his company and how embracing skin care as self-care has expanded the beauty category. Learn how Patchology has adapted its marketing strategy to reach a younger market, creating a loyal customer base eager to share their love for the products.

Join us as we discuss:

Consumer-driven changes in product development
The launch of new products and the challenges faced by retailer reluctance
The use of influencer marketing and select paid advertising

CPG Launch Leaders is presented by Bold Strategies https://www.boldstrategies.com/