Navigating CPG, From Big Brands to Startup with Applied Silver’s Michael Lyons

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CPG Launch Leaders

Bold Strategies, Inc

33 episodes

8 months ago

CPG Launch Leaders dives into the world of CPG product launches. We interview the leaders who’ve brought new items to the shelf and tell their stories. You’ll hear about the challenges they faced, how they overcome them, and what they learned along the way. From the highest highs to the lowest lows, tune in to experience life on the frontlines of innovation.

Presented By Bold Strategies

All content for CPG Launch Leaders is the property of Bold Strategies, Inc and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

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Navigating CPG, From Big Brands to Startup with Applied Silver’s Michael Lyons

CPG Launch Leaders

51 minutes

1 year ago

Navigating CPG, From Big Brands to Startup with Applied Silver’s Michael Lyons

Transitioning from the corporate world to a startup presents its own set of challenges. Darcy and Allen speak with Michael Lyons, CEO of Applied Silver and a veteran in consumer goods. With a background at major corporations such as Henkel and Procter & Gamble, Michael brings a wealth of experience to the leap of spearheading a startup. Michael also talks about his journey, providing insightful perspectives on fostering innovation, cultivating brand identity, and adeptly adapting to market shifts. He also discusses the dynamic landscape of consumer products, emphasizing the critical role of agility in product development and the strategic use of consumer insights for effective brand building.

Join us as we discuss:

The dynamics of transitioning from large CPG corporations to startup leadership.
Gain insights into innovative product development and effective brand-building strategies.
Understand the importance of consumer engagement and agility in the fast-paced consumer goods market.

CPG Launch Leaders is presented by Bold Strategies. www.boldstrategies.com