MìLà's Dumpling Revolution from Restaurant to the Retail Shelf with Jen Liao

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/1a/9b/9b/1a9b9b4d-3dab-b036-694d-e83e9bfe21c2/mza_14868921845985727019.jpg/600x600bb.jpg

CPG Launch Leaders

Bold Strategies, Inc

33 episodes

8 months ago

CPG Launch Leaders dives into the world of CPG product launches. We interview the leaders who’ve brought new items to the shelf and tell their stories. You’ll hear about the challenges they faced, how they overcome them, and what they learned along the way. From the highest highs to the lowest lows, tune in to experience life on the frontlines of innovation.

Presented By Bold Strategies

All content for CPG Launch Leaders is the property of Bold Strategies, Inc and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/8ad094b32532aaa3fe78beac0dae39cb.jpg

MìLà's Dumpling Revolution from Restaurant to the Retail Shelf with Jen Liao

CPG Launch Leaders

32 minutes

1 year ago

MìLà's Dumpling Revolution from Restaurant to the Retail Shelf with Jen Liao

Join us as we talk with Jen Liao, the co-founder and president of MìLà. Jen shares MìLà's journey from a restaurant concept to a pioneering direct-to-consumer brand in the modern Chinese-American food scene. We dive deep into MìLà’s rebranding process, which goes beyond a mere name change, to embrace authenticity and innovation. From eliminating MSG to introducing clean-label products, MiLà's commitment to quality shines through.

Join us as we discuss:

The unveiling of MiLà’s rebranding journey
Marketing suggestions for expanding the MiLà brand
How to engage customers by leveraging digital platforms and social media
How testing new products can help you stay ahead in the food industry