Mastering Data-Driven Product Innovation with SmashBrand's Christy Lebor

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CPG Launch Leaders

Bold Strategies, Inc

33 episodes

8 months ago

CPG Launch Leaders dives into the world of CPG product launches. We interview the leaders who’ve brought new items to the shelf and tell their stories. You’ll hear about the challenges they faced, how they overcome them, and what they learned along the way. From the highest highs to the lowest lows, tune in to experience life on the frontlines of innovation.

Presented By Bold Strategies

All content for CPG Launch Leaders is the property of Bold Strategies, Inc and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

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Mastering Data-Driven Product Innovation with SmashBrand's Christy Lebor

CPG Launch Leaders

43 minutes

1 year ago

Mastering Data-Driven Product Innovation with SmashBrand's Christy Lebor

We delve into the dynamic world of product innovation, launches, and consumer adoption curves with our guest, Christy Lebor. She discusses her experiences through 20 years in CPG, working with major brands like Unilever, Kraft Heinz, and JBS and in her current role as partner and director of brand development at SmashBrand, where she leads brand development and strategy. Christy shares her insights on market trends and her unique perspective on product innovation and brand management.

Join us as we discuss:

Christy's extensive background in CPG, including her impactful projects and roles at major companies.
Insights into the importance of packaging and design in product marketing and consumer perception.
Perspectives on current trends in the CPG industry and the challenges of brand development and innovation.

Presented by Bold Strategies https://www.boldstrategies.com/