Success in the CPG industry is a heterogeneous concept. It can vary depending on the brand and requires patience, targeted growth strategies, and a willingness to iterate based on real consumer feedback.
In this episode, hosts Allan Peretz and Darcy Ramler are joined by
Rachel Krupa, Founder of
Krupa Consulting and
The Goods Mart, to explore how to define, achieve, and sustain success for emerging good-for-you CPG brands. Rachel shares her insightful perspective on the power of the launch process at a smaller scale and how The Goods Mart is aiding these brands in building community and paving the way for long-term success.
Join us as we delve into:
- The myriad challenges facing brands, such as pricing, storytelling, obtaining genuine feedback, and the need for capital when transitioning to larger retailers.
- Why emerging brands should prioritize owning their regional market and fostering a community before expanding too rapidly.
- The significance of meticulously selecting effective funding strategies and partnerships, and their potential long-term impacts.
- How brands like Olipop, Partake Foods, and Perfect Bar have successfully navigated growth challenges and introduced innovative products.
The CPG Launch Leaders podcast is presented by Bold Strategies, Inc. Visit
www.boldstrategies.com to learn more.
