Creating Buzz for CPG Brands with TaleSplash's Amy Jackson

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/1a/9b/9b/1a9b9b4d-3dab-b036-694d-e83e9bfe21c2/mza_14868921845985727019.jpg/600x600bb.jpg

CPG Launch Leaders

Bold Strategies, Inc

33 episodes

8 months ago

CPG Launch Leaders dives into the world of CPG product launches. We interview the leaders who’ve brought new items to the shelf and tell their stories. You’ll hear about the challenges they faced, how they overcome them, and what they learned along the way. From the highest highs to the lowest lows, tune in to experience life on the frontlines of innovation.

Presented By Bold Strategies

All content for CPG Launch Leaders is the property of Bold Strategies, Inc and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/2e3b7114dd1c1f8fccb5782699166356.jpg

Creating Buzz for CPG Brands with TaleSplash's Amy Jackson

CPG Launch Leaders

30 minutes

1 year ago

Creating Buzz for CPG Brands with TaleSplash's Amy Jackson

Setting up your CPG brand for success isn’t just about marketing savvy—it’s also about leveraging PR at the right time.

In this episode, we are joined by Amy Jackson—founder and CEO of TaleSplash. Amy shares why time is the most important asset for CPG brand launches and delves into the role of PR strategies and technologies in helping your brand stand out in a crowded marketplace.

We also discuss:

Why CPG brands need consistent engagement with journalists and influencers to build authentic buzz and boost brand credibility.
How leveraging both traditional journalists and social media influencers can provide a comprehensive PR impact.
The importance of early planning and anticipating journalistic needs for successful PR campaigns, especially for large CPG brands.