Carbonaut's Low-Carb, Plant-Based Pivot to Frozen with Danny Houghton

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CPG Launch Leaders

Bold Strategies, Inc

33 episodes

8 months ago

CPG Launch Leaders dives into the world of CPG product launches. We interview the leaders who’ve brought new items to the shelf and tell their stories. You’ll hear about the challenges they faced, how they overcome them, and what they learned along the way. From the highest highs to the lowest lows, tune in to experience life on the frontlines of innovation.

Presented By Bold Strategies

All content for CPG Launch Leaders is the property of Bold Strategies, Inc and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

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Carbonaut's Low-Carb, Plant-Based Pivot to Frozen with Danny Houghton

CPG Launch Leaders

42 minutes

1 year ago

Carbonaut's Low-Carb, Plant-Based Pivot to Frozen with Danny Houghton

In this insightful episode of CPG Launch Leaders, hosts Allan Peretz and Darcy Ramler chat with Danny Houghton, innovator and co-founder of Carbonaut, a company specializing in low-carb bakery products. They explore the brand’s pivot to frozen foods and discuss how Carbonaut is making waves in the healthy foods market. Danny offers up his valuable point of view on how observing subtle market signals and moving fast can lead to successful product innovation and brand differentiation in the competitive CPG landscape.

Join us as we discuss:

The innovative products we saw at Expo West and the growing interest in non-alcoholic, low-carb drink mixers and international flavors.
The genesis of Carbonaut, born from a noticeable demand for low-carb options online that weren’t available in retail and it’s rapid growth in both Canadian and U.S. markets.
The brand’s expansion into gluten-free, low-carb pizzas and burrito wraps and sharing insights into strategy to maintain taste and dietary compliance.
The shift from viewing low-carb options as a diet to a lifestyle choice, and how Carbonaut’s strategic positioning caters to this enduring trend.

CPG Launch Leaders is presented by BOLD! www.boldstrategies.com