Taking a product from the kitchen’s soup pantry to the shelf takes a lot of hard work, but, more importantly, an authentic concept and a solid community.
Drawing from her experience founding a startup,
Chitra Agrawal, Founder of
Brooklyn Delhi and Author of
Vibrant India: Fresh Vegetarian Recipes from Bangalore to Brooklyn [A Cookbook], joins us to share her unique story, from building a blog community to brand conceptualization, merging her Indian roots with American culture, and how it got her products a place in large-scale retailers.
Join us as we discuss:
- Chitra’s approach to organic growth and why she refuses to give up on her vision for fundraising purposes
- How Brookly Dehli co-manufactures with co-packers while maintaining high-quality products
- The importance of building a solid and supporting community before launching on a large scale
- How large retailers leverage social media platforms to introduce new products onto their shelves
