Allan's Favorite Episode of 2023

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CPG Launch Leaders

Bold Strategies, Inc

33 episodes

8 months ago

CPG Launch Leaders dives into the world of CPG product launches. We interview the leaders who’ve brought new items to the shelf and tell their stories. You’ll hear about the challenges they faced, how they overcome them, and what they learned along the way. From the highest highs to the lowest lows, tune in to experience life on the frontlines of innovation.

Presented By Bold Strategies

All content for CPG Launch Leaders is the property of Bold Strategies, Inc and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

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Allan's Favorite Episode of 2023

CPG Launch Leaders

26 minutes

1 year ago

Allan's Favorite Episode of 2023

Happy New Year from everyone at CPG Launch Leaders! As we reflect on the previous year, Allan reveals his favorite episode of 2023 and brings it back for an encore. Gail Becker joined our hosts to discuss the launch and success of CAULIPOWER. Gail’s breakthrough idea came in 2016 when she was trying to make cauliflower-crust pizza for her two sons, both of whom have Celiac disease. Unable to find good frozen options, she decided to launch her own great tasting, better-for-you food that just happens to be gluten-free. This launch story is sure to be an inspiration for the New Year!
Join us as we discuss:

Launching a category-defining product in a competitive space.
Celebrating success and learning from mistakes
The valuable insights you can learn when you really listen to your customers

CPG Launch Leaders is presented by Bold Strategies