A Blueprint for Market Readiness with Eleni Shipp

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CPG Launch Leaders

Bold Strategies, Inc

33 episodes

8 months ago

CPG Launch Leaders dives into the world of CPG product launches. We interview the leaders who’ve brought new items to the shelf and tell their stories. You’ll hear about the challenges they faced, how they overcome them, and what they learned along the way. From the highest highs to the lowest lows, tune in to experience life on the frontlines of innovation.

Presented By Bold Strategies

All content for CPG Launch Leaders is the property of Bold Strategies, Inc and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

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A Blueprint for Market Readiness with Eleni Shipp

CPG Launch Leaders

38 minutes

1 year ago

A Blueprint for Market Readiness with Eleni Shipp

There is no silver bullet to guarantee product adoption in the marketplace. However, businesses can implement strategies before launch to improve market readiness and increase the likelihood of securing a place in consumers' weekly dinners.

To dive deeper into these strategies, we’re joined by Eleni Shipp, Partner at The Partnering Group. With over 40 years of experience in marketing and innovation strategy, Eleni shares insights into the 5C Analysis and 3D framework. These powerful methodologies help businesses truly understand a product's market readiness and, if they're not there yet, how to transform them into remarkable, profitable offerings.

Join us as we discuss:

Why large companies need to keep marketing and sales functions separate post-acquisition to propel innovation.
The shift towards launching products on a smaller scale to manage risks and learn from market reactions.
Adjusted strategies for CPG products, focusing on digital marketing, influencers, retail media, and social media
Current dietary trends and psychological thought processes influencing consumer behaviors

The CPG Launch Leaders podcast is presented by Bold Strategies, Inc. Visit www.boldstrategies.com to learn more.