Last week I heard someone say that we have moved out of the information age and into the implementation age. And it makes so much sense as I have witnessed some of the biggest changes in the online business space this year.
So let's talk about it and what I'm doing to navigate this new way of supporting my clients and members.
DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.
Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.
Thank you for your support!
The day I learnt that doing the hardest thing first (ie eating that frog) is terrible advice for neurodivergent brains, it was like a revelation. All my life I've been trying to fit myself into systems that I just don't fit into.
If you're tired of feeling stuck, frustrated, or like nothing is working... this episode is for you. I hope it helps.
Want to create your own way of getting stuff done that's actually fun?
Check out The Daily Flow guide (to get started)
Or come and join us for the Daily Flow Live Coaching and Implementation Experience (if you want support and accountability)
DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.
Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.
Thank you for your support!
I've been contemplating not sharing this. I came up in the world of the "aspirational" lifestyle coach and so sharing the messy behind the scenes still feels like I'm diminishing my "expertise". And that's the point. This whole journey is about unravelling, examining, and recreating a new way of doing business beyond all the "shoulds" and fakery.
Because, we are human and life is messy. And business even more so. Join me for this episode where I share how I have learnt to come back to my own flow faster than ever after being derailed by the external noise.
Want more?
DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.
Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.
Thank you for your support!
Talking to my community this week, I realised we all do the same thing - we create these road blocks for ourselves made out of hypotheticals and wanting to have all the steps ready and lined up before starting.
So I got out of my own way and in this episode, I'm sharing how I did it, where I see this coming up a lot (and what to do differently), plus some simple steps to take next time you feel like conditions have to be perfect for you to be ready.
If you want to stop over thinking and waiting and start taking small steps forward:
DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.
Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.
Thank you for your support!
Last week I had one of those heart sinking disappointments that used to leave me in nervous system shut down for weeks. But these 2 things helped me bounce back and I'm sharing how you can use them to keep moving - even just one small step at a time.
I didn't think I was going to share this story publicly but here it is.
Watch my Daily Flow mini training here
Grab Underthinking It here
Connect on Instagram here
DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.
Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.
Thank you for your support!
After 10+ years in business, I finally stumbled across a strategy that nearly every marketing guru teaches… and I’d somehow missed it. I wasn'nt sure how I could apply it retroactively with all my offers and content, but I figured it out and it has simplified my business SO much already, even just a couple of weeks in.
In this episode, I share how I’m applying it as my own client case study, what “all roads lead to the White Castle” means for my business, and how you can refine your own offer without scrapping everything you’ve already built.
Mentioned in this episode:
DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.
Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.
Thank you for your support!
Creating a simple daily flow and focusing on this one content strategy have been my anchors in what has otherwise been a pretty tumultuous year. Learn my favourite strategy to not just have endless content ideas, but also build deeper trust and connection with your audience in a way AI generated posts never will.
I share the mindset behind this strategy and also how I'm currently implementing it in my business, as well as how you can too whether you're just starting out or you've been in business for a while.
DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.
Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.
Thank you for your support!
I almost didn't record this episode because this week I've been SO frustrated. I can see the big shifts and changes and the next phase of my business but it feels like it's taking too long. So, of course, I am getting my own medicine and being reminded exactly how important this challenge is within the bigger business journey.
If you've been feeling frustrated, stuck, behind, or like you're just treading water - you're not alone. Hopefully this episode helps you (it helped me).
DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.
Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.
Thank you for your support!
Whether you're building an email community or a space for people to gather, I know there can be a lot of pressure to "get it right" the first time - which often leads to procrastination and spending months behind the scenes "perfecting" content. In this episode, I take you behind the scenes of a low lift engagement and simple content strategy you can use for a new community, your email welcome sequence, or in place of a "live launch challenge".
My Evergreen Welcome Adventure is a strategy I've used to launch my 2 Skool communities with no content and that I teach my 1:1 clients to take the pressure off launching.
Also mentioned in this episode:
Say hi on social:
Instagram: https://katherinemackenziesmith.com/instagram
Facebook: https://katherinemackenziesmith.com/facebook
LinkedIn: https://katherinemackenziesmith.com/linkedin
Pinterest: https://katherinemackenziesmith.com/pinterest
DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.
Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.
Thank you for your support!
Join the Cozy Business Common Room before the price rises September 8th: https://www.skool.com/cozy-business/about
Last week I realised that the Cozy Business Common Room was turning one year old and, when I sat back to reflect on it, I realised that so much of the big shifts and changes from the past few months started when I launched this space.
Join me as I reflect on the things I've learnt, what's coming next, and one of my favourite stories about doing what you love and the side quest it may take you on to get to where you want to go.
Say hi on social:
Instagram: https://katherinemackenziesmith.com/instagram
Facebook: https://katherinemackenziesmith.com/facebook
LinkedIn: https://katherinemackenziesmith.com/linkedin
Pinterest: https://katherinemackenziesmith.com/pinterest
DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.
Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.
Thank you for your support!
I can't believe, after all these years swearing off free communities once I shut mine down, I have just started a brand new FREE community.
Come and check it out here: https://www.skool.com/the-cozy-community-7211/about
In this episode, I'm sharing why I changed my mind, how I'm building this one so that it's sustainable, and how I think about adding any new offers or community spaces to my business so that they make sense in the bigger customer journey and goals I have.
Whether you've just started a membership or group, been thinking about it, or wonder if it's for you - this episode is going to give you some new perspective and shifts, I just know it.
You don't need to be building on Skool to join us in the group, but if you're interested in checking out the platform for yourself, you can grab a free 14-day trial using my affiliate link: https://katherinemackenziesmith.com/skool
Say hi on social:
Instagram: https://katherinemackenziesmith.com/instagram
Facebook: https://katherinemackenziesmith.com/facebook
LinkedIn: https://katherinemackenziesmith.com/linkedin
Pinterest: https://katherinemackenziesmith.com/pinterest
DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.
Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.
Thank you for your support!
If your business feels heavy no matter what you try, chances are it’s not your strategy - it's your energy (or your nervous system).
In this episode, I’m breaking down the “half in, half out” trap that quietly sabotages momentum. We’ll talk nervous system survival mode, why burning it all down feels easier than showing up, and how to shift back into full-bodied commitment.
This is real, practical, and something you can apply in your business today.
Say hi on social:
Instagram: https://katherinemackenziesmith.com/instagram
Facebook: https://katherinemackenziesmith.com/facebook
LinkedIn: https://katherinemackenziesmith.com/linkedin
Pinterest: https://katherinemackenziesmith.com/pinterest
DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.
Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.
Thank you for your support!
What if the “perfect answer” you’ve been chasing… doesn’t actually exist?
In this episode, I’m sharing how I’ve been approaching decisions differently (from pricing to content to launch timing) and the surprising ripple effect it’s had on my business and my clients.
As well as:
If you’ve been stuck second-guessing your next move, this might be the permission you need to just… choose and move forward.
Say hi on social:
Instagram: https://katherinemackenziesmith.com/instagram
Facebook: https://katherinemackenziesmith.com/facebook
LinkedIn: https://katherinemackenziesmith.com/linkedin
Pinterest: https://katherinemackenziesmith.com/pinterest
DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.
Results shared in this video are based on personal experience and may vary. Past performance does not guarantee future results.
Thank you for your support!
You've probably heard me or another business/marketing person talk about the trust recession we're experiencing in the online space this year. But this has led me to exploring trust on a much deeper, more personal level. Trust with myself.
Join me for this episode and let's talk about what happens when we hand over our power, try to fit in, and squeeze ourselves into strategies that don't support our needs and strengths - especially as introverted, sensitive, and neurodivergent souls.
Also mentioned in this episode:
Want to join us for the 10-Minute Content Quest this month? It's all happening in the Cozy Business Common Room: https://www.skool.com/cozy-business/about
Haven't got your copy of Underthinking It yet? It's still $3.99 - grab it here: https://katherinemackenziesmith.com/underthinking
Watch last week's mini training on YouTube about content creation here: https://youtu.be/wqJ91c3kKr4?si=iPbcm__GUak-yCEw
Say hi on social:
Instagram: https://katherinemackenziesmith.com/instagram
Facebook: https://katherinemackenziesmith.com/facebook
LinkedIn: https://katherinemackenziesmith.com/linkedin
Pinterest: https://katherinemackenziesmith.com/pinterest
Listen to The Cozy Business With Katherine Podcast here:
iTunes: http://katherinemackenziesmith.com/itunes
Spotify: https://katherinemackenziesmith.com/spotify
DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.
Results shared in this video are based on personal experience and may vary. Past performance does not guarantee future results.
Thank you for your support!
In this episode, I'm sharing some new insights I've had recently on overwhelm - how I think differently about it and how it is now a signal, not a curse that helps me in my business.
This is for you if you feel stuck right now or find yourself saying that you're overwhelmed a lot.
I'll share the filters I use to coach myself and move through potential overwhelm or overthinking to make momentum in my business, and how it's changed everything for me.
If you want to make the rest of the year more about magical flow, and less feeling stuck in the weeds - this might be exactly what you need to hear.
Say hi on social:
Instagram: https://katherinemackenziesmith.com/instagram
Facebook: https://katherinemackenziesmith.com/facebook
LinkedIn: https://katherinemackenziesmith.com/linkedin
Pinterest: https://katherinemackenziesmith.com/pinterest
DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.
Results shared in this video are based on personal experience and may vary. Past performance does not guarantee future results.
Thank you for your support!
This year, I fell into a trap I swore I’d avoid - and I want to share how I’m resetting in real-time, not after a burnout crash.
But, because I do regular check ins, I was able to see what was happening and start course-correcting to do the second half of the year even more aligned and energised.
Want more of this? I just launched a behind-the-scenes breakdown of how I’m doing business differently - with more flow, less pressure, and way fewer ideas stuck in draft mode. It's called Underthinking It, and I swear, even just documenting and putting this new mini book out has started to shift the energy out of my busy mind and into aligned action.
Check it out here: https://katherinemackenziesmith.com/underthinking
Say hi on social:
Instagram: https://katherinemackenziesmith.com/instagram
Facebook: https://katherinemackenziesmith.com/facebook
LinkedIn: https://katherinemackenziesmith.com/linkedin
Pinterest: https://katherinemackenziesmith.com/pinterest
Listen to The Cozy Business With Katherine Podcast here:
iTunes: http://katherinemackenziesmith.com/itunes
Spotify: https://katherinemackenziesmith.com/spotify
DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.
Results shared in this video are based on personal experience and may vary. Past performance does not guarantee future results.
Thank you for your support!
Join the Cozy Community Implementation Camp: https://www.skool.com/cozy-community
This is a question that has come up a LOT over the 11 years I've been supporting introverted, highly sensitive, and neurodivergent business owners. But more intensely in the past couple of weeks.
So I'm doing something I don't usually do and sharing an unscripted passionate response from a live Q+A I did in my Cozy Community program today.
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Interested in the Cozy Community Implementation Camp? Join us live for the next 6 weeks to set up your own introvert-friendly cozy community on the platform of your choice. And do it your way: https://www.skool.com/cozy-community
Too much for right now? Join the waitlist for my low ticket membership, the Cozy Business Common Room: https://www.skool.com/cozy-business/a...
Or catch up on these recent videos:
How to Create a Minimum Viable Community: https://www.youtube.com/watch?v=9uV5bxlQsvA
3 Signs You're Ready To Build a Cozy Community: https://www.youtube.com/watch?v=7bLGWkFDyj4
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Interested in working with me deeper? Apply for my 1:1 or Emerge + Expand mastermind here: https://tidycal.com/miss-kms/30min
Curious about the Skool platform? Get a 14-day free trial here*: https://katherinemackenziesmith.com/skool
Say hi on social:
Instagram: https://katherinemackenziesmith.com/instagram
Facebook: https://katherinemackenziesmith.com/facebook
LinkedIn: https://katherinemackenziesmith.com/linkedin
Pinterest: https://katherinemackenziesmith.com/pinterest
DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.
Results shared in this video are based on personal experience and may vary. Past performance does not guarantee future results.
Thank you for your support!
When I studied film and TV, one of the #1 rules was to "show, not tell" what was happening, wherever possible. And the same applies in business. Instead of trying to write fancy sales copy, hoping to tell people what they can expect when they work with you... SHOW them.
In this video I share:
→Why creating free experiences is better than big launches
→Some simple steps to get started today
→An implementation guide to make it work for your business
→The community building strategy behind experience-ifying your expertise
→How you can use these experiences to connect, create, and invite beyond the event
Timestamps:
01:44 Create intimate experiences instead of big launches
04:33 Traditional webinars and live launches don't work for everyone
07:58 Steps to create your signature experience
11:33 Implementation guide to get started
17:17 Ideas for experiences to try
19:04 How to use your event for your content and connection throughout the month
Also mentioned in this video:
Creating a 30 Minute free call for 1:1 Clients:
https://youtu.be/tIV7ov8kQy8?
Be Your Best Client Case Study: https://youtu.be/HcNw1LBuxa0?si=3Gvn8J36_upWb_Md
#SkoolCommunity #CozyCommunity #CozyBusiness #BusinessTipsForIntroverts #IntrovertFriendlyCommunity
---------------------------
Get the Experience-ify Your Expertise Dashboard:
Want to do cozy business with us? Join the Cozy Business Common Room waitlist on Skool: https://www.skool.com/cozy-business/about
Ready to build your own Cozy Community? Join the live program (starts May 26th): https://www.skool.com/cozy-community-course-1023/about
Interested in working with me deeper? Apply for my 1:1 or Emerge + Expand mastermind here: https://tidycal.com/miss-kms/30min
Curious about the Skool platform? Get a 14-day free trial here*: https://katherinemackenziesmith.com/skool
Say hi on social:
Instagram: https://katherinemackenziesmith.com/instagram
Facebook: https://katherinemackenziesmith.com/facebook
LinkedIn: https://katherinemackenziesmith.com/linkedin
Pinterest: https://katherinemackenziesmith.com/pinterest
Listen to The Cozy Business With Katherine Podcast here:
iTunes: http://katherinemackenziesmith.com/itunes
Spotify: https://katherinemackenziesmith.com/spotify
DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.
Results shared in this video are based on personal experience and may vary. Past performance does not guarantee future results.
Thank you for your support!
Join Zach's Ads Bootcamp here: https://katherinemackenziesmith.com/ads
In this episode of the Do Business Differently interview series, I talk to Zach Spuckler about why investing in Facebook ads to build your list and your business is a great option for solopreneurs because they do a lot of the heavy lifting for you so you can focus on other things.
We also chat about:
👉 Zach's journey to becoming a Facebook ads and marketing expert
👉 Creating a business that revolves around your lifestyle (not the other way around)
👉 The visibility and financial investment that can be scary when it comes to running ads
👉 How ads amplify what you're already doing and create consistency while you focus on other things
👉 How to get started with ads even if you've never done it before
TIMESTAMP:
04:17 Creating a business that supports your life
09:17 The fear of visibility that comes with ads
18:33 How ads help boost organic reach
24:26 Standing Out When Everyone's the Same
27:07 Marketing trends vs true principles
30:26 Using ads to build your email list
ABOUT ZACH:
Zach Spuckler is the founder of Heart, Soul & Hustle & The Host of the Not Your Average Online Marketing Podcast.As a marketing strategist & launch expert he’s helped tens-of-thousands of entrepreneurs scale their businesses with proven, results-driven strategies.
With a knack for crafting high-converting challenge launches, evergreen sales systems, and profitable paid ad strategies, Zach has generated millions in revenue for both himself and his clients.Through his consultancy, agency, and membership, Zach has worked with brands and entrepreneurs at all levels - whether they're launching for the first time or optimizing seven-figure funnels.
He’s well known for his transparent marketing reports and updates and has a deep understanding of what truly moves the needle in digital marketing from his decade in the online space.
Join Zach's Ads Bootcamp here: https://katherinemackenziesmith.com/ads*
-------------------
Want to do cozy business with us? Join the Cozy Business Common Room waitlist on Skool: https://www.skool.com/cozy-business/about
Interested in working with me deeper? Apply for my 1:1 or Emerge + Expand mastermind here: https://tidycal.com/miss-kms/30min
Curious about the Skool platform? Get a 14-day free trial here*: https://katherinemackenziesmith.com/skool
Say hi on social:
Instagram: https://katherinemackenziesmith.com/instagram
Facebook: https://katherinemackenziesmith.com/facebook
LinkedIn: https://katherinemackenziesmith.com/linkedin
Pinterest: https://katherinemackenziesmith.com/pinterest
Listen to The Cozy Business With Katherine Podcast here:
iTunes: http://katherinemackenziesmith.com/itunes
Spotify: https://katherinemackenziesmith.com/spotify
DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.
Results shared in this video are based on personal experience and may vary. Past performance does not guarantee future results.
Thank you for your support!
Sign up to the FREE Cozy Business workshop: https://katherinemackenziesmith.com/workshop
I talk to solopreneurs every day who feel like they aren't ready to build a community yet, because their website isn't fully finished, and they don't have an offer suite yet but in this video, I talk about why starting with a community and audience building first can actually make life so much easier (especially in 2025)
In this video, I cover:
- Why I recommend community building first
- A simple way to start finding your people
- How to create what you wish existed
- Simple action steps to start with today (even if you're brand new)
Timestamps:
00:00 Community first before selling
05:22 Build your community by bringing people on a journey
07:45 Spotting trends and filling gaps in your niche or industry
11:08 Using your introverted strengths to listen and build connections
15:45 How community building and content creation are linked
17:07 Start small and start today
Also mentioned in this video:
Creating a 30 Minute free call for 1:1 Clients:
https://youtu.be/tIV7ov8kQy8?
Starting a Minimum Viable Community: https://youtu.be/9uV5bxlQsvA?si=17tF-skGgrBR2Tnc
#SkoolCommunity #CozyCommunity #CozyBusiness #BusinessTipsForIntroverts #IntrovertFriendlyCommunity
---------------------------
Want to do cozy business with us? Join the Cozy Business Common Room waitlist on Skool: https://www.skool.com/cozy-business/about
Interested in working with me deeper? Apply for my 1:1 or Emerge + Expand mastermind here: https://tidycal.com/miss-kms/30min
Curious about the Skool platform? Get a 14-day free trial here*: https://katherinemackenziesmith.com/skool
Say hi on social:
Instagram: https://katherinemackenziesmith.com/instagram
Facebook: https://katherinemackenziesmith.com/facebook
LinkedIn: https://katherinemackenziesmith.com/linkedin
Pinterest: https://katherinemackenziesmith.com/pinterest
Listen to The Cozy Business With Katherine Podcast here:
iTunes: http://katherinemackenziesmith.com/itunes
Spotify: https://katherinemackenziesmith.com/spotify
DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.
Results shared in this video are based on personal experience and may vary. Past performance does not guarantee future results.
Thank you for your support!