Recording of the panel held in Sofia on November 2024, at the Coworking Europe 2024 conference, entitled "What hospitality industries can teach coworking and how can coworking become part of the family?" Coworking is about people and care, not just about the facility. Hotels and restaurants have centuries of experience in hosting, and coworking operators are increasingly seeking staff with hospitality experience. Why is this, and what can coworking learn from the hospitality industry? What does hospitality truly mean, and how can it be applied to the workspace environment? What does a smile represent? How can we cultivate behaviors focused on personal service and care? How do we anticipate the needs of our clients? When recruiting, how can we identify the right skills? What level of service is appropriate to match the promised value for money? This panel, composed of experienced professionals who have worked in both hospitality and coworking, will help us explore the similarities and key insights that can transform flexible workspaces into places of genuine experience and personal satisfaction. Panelists : Patrick Aström (Helio Coworking), Kristelina Staykova (Entract127), Maria Piovano (The Social Hub), Elena Monserrate (Uncommon)