The "I Don't Want to Spam People" Lie Let's end this excuse right now. You're only spamming if you: Buy an email list Add people without permission Send garbage to strangers That's it. That's spam. Here's what's NOT spam: When someone types their email into your website and hits "subscribe", — that's permission. Not spam. When you send them valuable content from your real business, that's relationship building. Not spam. Stop using "I don't want to spam people" as an excuse to avoid email marketing. It's intellectually lazy. You know the difference between permission-based email and actual spam. The fix is super simple: Put a signup form on your website Use double opt-in (they confirm they want your emails) Tell them it's okay to unsubscribe anytime Send them stuff worth reading That's not spam. That's respect. The word "spam" has become this throwaway excuse for people scared to show up in someone's inbox. Meanwhile, your competitors are building relationships, sharing value, and making sales. You want to avoid spam? Don't buy lists. Don't add people without asking. Everything else is just fear dressed up as ethics. Tomorrow: I'll show you exactly what to put on your website's front page to get permission the right way. This connects directly to why independent coworking spaces need Educational Email Courses. When you have permission and send value, you build the trust that turns subscribers into members. That's exactly what we master in the Community Builder's Email Engine.

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