The harsh reality: 20% of UK businesses fail within two years. 60% don't make it past five. When you're opening your coworking space, you get caught up in the excitement — finding the perfect spot, kitting it out, getting all the kit in. It's knackering work. But here's what nobody tells you: opening is like launching a book. Writing it feels like the hard bit, but all the real graft comes in promoting it. And you've got to keep promoting, constantly. In a way, you're always launching. So how do you avoid becoming another statistic? Three things I've seen help (no guarantees, but they're worth trying): Get together with other operators. Share war stories about what's working and what's bollox. You're not competing — you're all just trying not to go under. Watch your cash flow like a hawk. Boring as paint drying, but it's what keeps the doors open. Keep learning, but stay relevant. Not about AI on Mars or whatever magic's trending. What matters to you in the next 12 weeks? Stick to that. #coworking  #communityisthekey #coworkinglondon

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