The Representation Problem Most People Keep Missing I'm part of a coworking project that sends out a weekly newsletter and the surface, they're doing everything right – highlighting events, featuring community members, sharing success stories. It's solid content marketing. But here's what took me three embarrassing weeks to notice: Every. Single. Newsletter. Features. Only. White. Men. Week after week, 3-4 white males are acciedently showcased as the face of "community success." And I say this as someone who fits that exact demographic – a middle-aged white guy who sees himself reflected in every story they share. Here's the issue: London's coworking scene is genuinely diverse. It's full of entrepreneurs from every background, gender, and walk of life. Yet this newsletter inadvertently sends a message: "This space is for people who look like this." The takeaway? Even well-intentioned content can create invisible barriers. If your marketing only shows one type of person succeeding, you're quietly suggesting everyone else might not belong. Want to build an inclusive community? Start by making sure your stories reflect the actual diversity of your space. Because representation isn't just nice to have – it shapes who feels welcome to join. What stories is your content telling about who belongs? #coworking  #communityisthekey #coworkinglondon

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